"Personal data" means data relating directly or indirectly to an individual from which it is practicable for the identity of the individual to be directly or indirectly ascertained.
Our Commitment to Privacy
What Information Do We Collect?
When you visit the PHOTO.SCMP.COM Web site, we may collect two types of information from you: personal data you knowingly choose to disclose that is collected on an individual basis and the PHOTO.SCMP.COM Web site user information collected on an aggregate basis as you and others browse the PHOTO.SCMP.COM Web site.
1. Personal Information You Choose to Provide
Credit Card Information
If you choose to purchase products or services from us, you may need to give personal data and authorize us to obtain information from various credit services. For example, you may need to provide the following information:
- E-mail address
- Identity reference
- Credit card number and expiry date
- Telephone or fax number
In addition to providing the foregoing personal data to us, if you choose to correspond further with us through e-mail, we may retain the content of your e-mail messages together with your e-mail address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone.
SCMP Security Statement
This web site is secured to protect your credit card number, name and other personal information from unauthorized access. All personal information is also encrypted for transmission over the Internet (using 128-bit SSL encryption).
If unauthorized use of your personal credit card occurs as a result of sending the credit card number to this web site as part of payment for photographic prints or for downloading material, SCMP will reimburse the actual amount (if any) your credit card issuer requires you to bear for such unauthorized use, up to a maximum of HK$250, provided you present evidence that you have given written notice to your credit card issuer as soon as you become aware of the unauthorized use, and were required to and have paid your credit card issuer for the particular instance of unauthorized use. You will not be entitled to claim such reimbursement if the unauthorized use was due to your default, negligence or omission.
2. PHOTO.SCMP.COM Web site User Information
The PHOTO.SCMP.COM Web site utilises Web server logs and will use a standard technology called "cookies" (see explanation below, "What Are Cookies?") to recognize you and your access privileges on the PHOTO.SCMP.COM Web site as well as to collect information about how the PHOTO.SCMP.COM Web site is used. Information gathered by using cookies and Web server logs may include the date and time of visits, the pages viewed, time spent at the PHOTO.SCMP.COM Web site, and the web sites you visited immediately before and after the PHOTO.SCMP.COM Web site. This information is collected on an aggregate basis. None of this information is associated with you as an individual.
We also log IP addresses, or the location of your computer on the Internet, for systems administration and troubleshooting purposes. We do not use IP address logs to track your session or your behaviour on the PHOTO.SCMP.COM Web site.
How Do We Use the Information That You Provide to Us?
Broadly speaking, we use personal data for purposes of administering our business activities, providing customer service and making available other products and services to our customers and prospective customers. Occasionally, we may also use the personal data we collect to notify you about important changes to the PHOTO.SCMP.COM Web site, new services and special offers we think you will find valuable. The lists used to send you product and service offers are developed and managed under our traditional corporate standards designed to safeguard the security and privacy of our customers' personal data. You will be given the opportunity to notify us of your desire not to receive these offers.
The main purposes for which personal data may be used by us are:
- Processing your application or registration for our services, enquiry or feedback
- Incorporation into our user database
- Provision of contacts and business details in response to enquiries and complaints
- Service surveys
- Direct marketing
- Processing billing and payment
- Meeting requirements to make disclosure under any law applicable in or outside Hong Kong
- Public notices
- Other related purposes
We may use your personal data both in and outside Hong Kong.Disclosure to Third Parties
Personal data held by us will be kept confidential but we may provide such data to:
- Banks and other financial institutions in connection with the collection of payments;
- Any personnel, agent, adviser, auditor, contractor or service provider who provides services or advice to us in connection with our operations;
- Any person under a duty of confidentiality to us;
- Any person to whom we are required to make disclosure under any law applicable in or outside Hong Kong; and
- Any actual or proposed transferee of our business or the PHOTO.SCMP.COM Web site or any part of our business or PHOTO.SCMP.COM Web site or participant in our operations.
Sharing Information with SCMP and the Group
Your personal data may be disclosed to and used by us or other companies controlled by, or under common control with, SCMP (the "Group"), for the purposes of direct marketing or the provision of customized information regarding the Group's network of Internet and other products and services.
What Do We Do with the Information We Gather?
Statistical Analysis and Banner Advertising
We may perform statistical analyses of user behaviour in order to measure interest in the various areas of the PHOTO.SCMP.COM Web site (for product development purposes) and to inform advertisers as to how many consumers have seen or "clicked" their advertising banners. We also use demographic and preference information to allow advertising banners on the PHOTO.SCMP.COM Web site to be targeted, in aggregate, to the readers for whom they are most relevant. This means that readers see advertising that is most likely to interest them, and advertisers send their messages to people who are most likely to be receptive, improving both the viewer's experience and the effectiveness of the advertisement. For these purposes, we will disclose information to third parties only in aggregate form.
What Are Cookies?
Cookies are a feature of Web browser software that allows Web servers to recognize the computer used to access a Web site. They are small pieces of data that are stored by a user's Web browser on the user's hard drive. Cookies can remember what information a user accesses on one Web page to simplify subsequent interactions with that Web site by the same user or to use the information to streamline the user's transactions on related Web pages. This makes it easier for a user to move from Web page to Web page and to complete commercial transactions over the Internet. Cookies should make your online experience easier and more personalized.
How Do We Use Information We Collect from Cookies?
We use Web site browser software tools such as cookies and Web server logs to gather information about the PHOTO.SCMP.COM Web site users' browsing activities in order to constantly improve the PHOTO.SCMP.COM Web site and better serve our customers. This information assists us to design and arrange our Web pages in the most user-friendly manner and to continually improve the PHOTO.SCMP.COM Web site to better meet the needs of our customers and prospective customers.
Cookies help us collect important business and technical statistics. The information in the cookies lets us trace the paths followed by users of our Web site as they move from one page to another. Web server logs allow us to count how many people visit the PHOTO.SCMP.COM Web site and evaluate the PHOTO.SCMP.COM Web site's visitor capacity. We do not use these technologies to capture your individual e-mail address or any personally identifying data about you although they do permit us to send focused online banner advertisements and other such responses to you.
From time to time you may notice offers from outside companies advertised on the PHOTO.SCMP.COM Web site. We endeavour to take measures to select product or service providers that are responsible and afford privacy protections to their customers. However, we do not make any representations about the practices and policies of these companies. You may opt-out of sharing your personal data with such affiliates by choosing not to use their service or content.
How Do We Share Information with Strategic Partners?
We may enter into strategic marketing alliances or partnerships with third parties who may be given access to personal information including your name, address, telephone number and e-mail for the purpose of providing you information regarding products and services that we think will be of interest to you. In connection with strategic marketing alliances or partnerships, we will retain all ownership rights to your personal data.
Notice of New Services and Changes
Occasionally, we may also use the information we collect to notify you about important changes to the PHOTO.SCMP.COM Web site, and new services and special offers we think you will find valuable. As our client, you will be given the opportunity to notify us of your desire not to receive these offers by clicking on a response box when you receive such an offer or by sending us an e-mail request at email@example.com.
Personal data or e-mail that you send to us may not be secure unless we advise you that security measures will be in place prior to your transmitting the information.
How Do We Protect Your Personal Data?
We utilise encryption/security software to safeguard the confidentiality of personal data we collect from unauthorized access or disclosure and accidental loss, alteration or destruction.
Evaluation of Information Protection Practices
Periodically, our operations and business practices are reviewed for compliance with corporate policies and procedures governing the security, confidentiality and quality of our information. This policy may be updated from time to time so please check this statement periodically as it is your responsibility to make sure you are aware of our latest policies.
What Are your Rights Under the Personal Data (Privacy) Ordinance?
Under the Personal Data (Privacy) Ordinance of Hong Kong, you have the right:
- To check whether we hold data about you and to access such data;
- To require us to correct any inaccurate data relating to you; and
- To be told our policies and practices in relation to personal data and the kind of personal data held by us.
We may charge a reasonable fee for processing any data access request.
How Can You Access and Correct Your Information?
You may address data access or correction requests, and questions or complaints to:
Content Resources Department
South China Morning Post Publishers Limited
22 Dai Fat Street
Tai Po Industrial Estate
Use of Personal Data in Legal Procedures
If it becomes necessary that we take legal action against you for any reason whatsoever including copyright infringement, you expressly agree that the personal data provided by you can be relied upon in identifying and taking action against you.
What About Legally Compelled Disclosure of Information?
We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.
We retain personal data so long as the data is still required for the purposes mentioned above.
We reserve the right to retain copies indefinitely for our archives.
What About Other Web sites Linked to the PHOTO.SCMP.COM Web site?
We are not responsible for the practices employed by web sites linked to or from our Web site nor the information or content contained therein. Often links to other web sites are provided solely as pointers to information on topics that may be useful to the users of our Web site.
PHOTO.SCMP.COM is an online service provided and maintained by
South China Morning Post Publishers Limited
22 Dai Fat Street
Tai Po Industrial Estate